/Introducing: Icon of Style at Macy’s with GooGoo x Bar III

Introducing: Icon of Style at Macy’s with GooGoo x Bar III

Over the years, Macy’s has proved to be in touch with trends and everyday styles desired in everyone’s wardrobe. GooGoo Atkins is the latest reason showing why and how they are no longer the department store you visit just for long-term undergarment needs, must-have trench coats, or the last-minute dress shopping.

GooGoo Akins Bar III by Macy's
NEW YORK, NEW YORK – APRIL 20: Designer GooGoo Atkins poses with a model wearing GooGoo x bar III at Macy’s Icons Of Style 2022 launch event at Lavan541 on April 20, 2022, in New York City. (Photo by Jared Siskin/Getty Images for Macy’s)

Macy’s has changed their narrative by collaborating with the likes of Nina Parker, whose collections are full of trendy and stylish pieces for plus-size women. They also have been on a mission to provide fearless fashion and open doors for designers who have something to say.

Macy’s most excitedly tapped GooGoo Atkins to create a plus size collection with Bar III as part of their latest Icons of Style Collection! This Icons of Style Collection is “six one-of-a-kind collections from our latest collab with incredibly inspiring design visionaries.”

Stylist GooGoo Atkins has been giving curvy girls major style goals for years- and now, she is finally able to share her glamour & positivity with her very own all plus-size collection. Each look is thoughtfully constructed to celebrate your curves, not hide them – because well, it’s about time.


Goo Goo “Thomasina” Atkins has been a stylist in Hollywood for over a decade working with celebrity A-listers. You may recognize her as the younger sister of gospel singing dynamic Mary Mary. She received her big break with her spin-off web series Goo Ru Style.

It truly makes my fashion heart happy when designers want to show off our beautiful bodies especially when the designs have body-hugging, bright hues, and bold prints. The Bar III and GooGoo collection give us 10 playful pieces. All items are available in sizes 0x-4x with a price range of $34.50-$79.50. If you’re a plus size person balling a budget, everything is under $100!

This collection has a little something for everyone.

Do you love showing off your curves and enjoying a great jumpsuit? Are you looking for something stylish and bold for your work wear wardrobe? Do you love a good casual dress that you can pair with sneakers, there is something for you as well?

The standout of this collection is the quality, which is amazing. It’s very cohesive if you look at the print of the deep-v dress the colors are pulled and are seen in the entire collection. The blue, white, and blush are throughout.

GooGoo took her time with this collection and she put thought into what she wanted to portray. The designs are feminine, and colorful while providing the desire for must-have now pieces. The design that caught my eye was the beautiful deep-v tribal print dress. You don’t have anything like that in your wardrobe.

You can shop the full Bar III x GooGoo Collection at Macys.com!

Let’s chat: Do you love this collection with GooGoo? Is this a must-have or pass?

When was the last time you shopped with Macy’s and what did you purchase? Leave your comments below, and let’s talk.