Did you know that H&M still carries plus sizes? Not just plus sizes, but up through a size of 4X! Did you know this? Our internet searches landed us on H&M, as we were looking at the newest collection from the Ruth Carter, the costume designer behind Black Panther and her capsule collection.
But, whoa! Were we surprised when we hopped over to H&M plus sizes!
See, H&M has come quite a way. They’ve had a little bit of a rocky path when it comes to plus size fashion.
For starters, they launched a beautiful collection of plus size fashion, overseas. Stopped that collection, brought plus size fashion to the US. Exciting right?
Well, the sizing was a little (or a lot) challenging. From there, they brought plus sizes into select stores, but then unceremoniously removed it.
There was extremely limited and sporadic marketing around their plus size collection and offerings. And we have not even talked about their unfortunate sizing, the first go round…
When was the last time YOU checked out H&M Plus Sizes?
So, color as surprised when we saw over 400 (254 in size 4X) pieces available in plus sizes AND options up to a size 4X/30! I know, right?
Now for those of you who are wondering where and how the sizing compares, it is not far off! If you compare their size chart to Torrid (which goes up to a size 30, which is technically around a 5 or 6), their size options are very similar, but with a more body conscious cut.
What can you find at H&M in Plus?
Well, you have your elevated essentials, your classic tees, your wear to work foundations, and your plus size jeans. But they also have a few hero pieces throughout the assortment.
But the question is: What About In-Store H&M Plus Size Fashion?
We are waiting for an answer at this moment… but it does not look like plus is available in store, just online…
What are they going to do with their marketing? Both on site, in-store, and on social? We do hope that they include more than the sporadic inclusion images of the ever so fly, Tara Lynn.
What’s going to happen with this plus collection?
Is this something that is a now a mainstay? You know, something that is actually going to be continually integrated into the brand’s DNA? *Please!*
You can shop H&M Plus Sizes at HM.com!
It is surprising that we haven’t seen very much in the form of marketing advertisements, look books, or featured collections. And will plus sizes be included in their future collaborations that H&M is known for?
So, what is going to happen with their plus size collection? We have to admit there are some cute pieces here that we have found!
And we are so curious about what this will look like moving forward. Is this a mainstay for them? Will they start to be more inclusive in their collaborations?
What are you going to be getting from the H&M collection WITH plus sizes up to a size 4X?
Are you going to be shopping H& M OR have you been shopping THEM ALREADY?
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